strategy

Comprehensive Green Data Center Strategy

Posted in approach, green-data-center, green-it-solutions, green-it-strategy, strategies, strategy on September 16th, 2009 by FrankM – Comments Off

Want to tackle your growing storage challenge with green results? There’s a soft side to technology that needs some attention. Think about changing user behaviors and deploying simple housekeeping heuristics with respect to data management in conjunction with your storage technology solutions, such as virtualization. …

… “No one data center improvement will yield a green data center, a comprehensive approach is required. ” …

Via Reuters: Tips For Green Data Centers

Ebay Data Center Leader Knows Energy Efficiency

Posted in architecture, cooling-system, data-center-design, dean-nelson, design, ebay, energy-efficiency, facility-design, green-it-strategy, leed-certification, leed-gold, operations, state-utah, strategy on September 8th, 2009 by FrankM – Comments Off

eBay appoints industry veteran Dean Nelson, founder of Data Center Pulse, as its leader for global data center strategy, architecture and operations. …

… “Nelson’s cutting-edge thinking on energy efficient, environmentally friendly data center design and operation has earned him the respect of his colleagues. At eBay, Nelson is being called to lead the company’s data center strategy which includes completing the state of the art facility in Utah that is being built to LEED Gold standards and will serve as a showcase for the latest innovations in electrical, mechanical and cooling technologies. ” …

Via eBay: Dean Nelson

Manage Data Center Growth with Modules

Posted in capacity, green-data-center, modular, server-utilization, strategies, strategy on May 29th, 2009 by FrankM – Comments Off

A strategy for the green data center includes a modular approach to capacity growth, rather than over-sized and underutilized. …

… “Modular design is about using smaller increments of standardized components to match business requirements to IT requirements and add server room capacity as needed. ” …

Via Environmental Leader: Green Data Center Strategy

Dell Sustainability Leadership Ranking

Posted in alternative-energy, dell, disposal, green-power, recycle, sourcing, strategy, sustainability on May 22nd, 2009 by FrankM – Comments Off

Sustainability Ranking Index
Dell lands on top of the sustainability ranking for the information technology sector. …

… “Dell scored particularly well in renewable energy use, recycling and its integration of a sustainability strategy in its business. Dell sources about 35 percent of its U.S. energy use from green power and approximately 20 percent globally, and it offers free computer recycling to consumers worldwide. ” …

Via Dell: No. 1 in TBR Sustainability Index Benchmark

SAP Green IT 2.0 Zone for Innovation

Posted in business-value, collaboration, community, green-it-initiatives, green-it-solutions, green-it-strategy, research-development, sap, strategies, strategy, sustainability, sustainability-initiative on April 21st, 2009 by FrankM – Comments Off

SAP is working with its customers to understand how to harness virtualization for ERP system landscapes and leverage this technology for business value and sustainability objectives. To foster this customer collaboration, SAP is sponsoring a Green IT community. The company expects to generate innovative green IT solutions beyond the traditional data center space and views this horizon as green IT 2.0. …

… “The foreground of energy efficiency and waste reduction – the green IT 1.0 zone where many strategists focus today – will soon be eclipsed by a broader horizon. IT will drive new sustainability value in business processes and public infrastructure projects in the world of green IT 2.0, that will spur IT innovation and growth for years to come. SAP will use the new, SAP-led Green IT community to drive sustainability research and development initiatives with partners and customers. SAP will continue to promote innovative optimization technologies like virtualization together with its partners and offer relevant services, such as system landscape optimization, which help customers maximize the use of their computing resources. ” …

Via SAP: Green IT Strategic Focus Area

IBM Sun Combo Green IT Perspective

Posted in green-it-initiatives, green-it-strategy, ibm, strategies, strategy, sun, sun-microsystems, sustainability, sustainability-initiative, sustainable-development on March 26th, 2009 by FrankM – Comments Off

An IBM and Sun combination would bring two strong sustainability strategies under one roof. …

… “IBM and Sun both have jumped into the green IT arena over the last few years, albeit from different angles. ” …

Via Business Week: IBM Takeover of Sun

Sustainability Organization Researches Green IT and Drives Carbon Footprint Reductions

Posted in accelerate, achievement, carbon-footprint, controls, emissions, energy-consumption, software, strategies, strategy, sustainability, sustainability-initiative, sustainable-development on March 3rd, 2009 by FrankM – Comments Off

SAP creates a Chief Sustainability Officer role and a sustainability organization that will provide oversight of the company’s ambitious goal to reduce its carbon footprint and enable customers to better manage their sustainable development. The CSO role will own development of sustainable business solutions for customers and will conduct research and development into green IT solutions that decrease the use of computing resources. …

… “In spite of the fact that SAP’s carbon footprint is usually smaller than that of organizations in other industries with similar revenue, the company is striving for significant reductions. After analyzing its global environmental footprint, SAP announced its commitment to a 51-percent reduction of its total greenhouse gas (GHG) emissions from its year-2007 published baseline levels of 513,000t CO2 by year 2020. This will return SAP to its approximate year-2000 emissions level of 250,000t CO2. SAP initiated its first global GHG inventory in 2008 and will report performance and progress towards the target in its annual sustainability report. Using its own software solutions to monitor and manage its sustainability targets, SAP will achieve this reduction through significant abatement across all scopes of the Greenhouse Gas Protocol, the most widely used international carbon accounting tool. The target will apply not only to SAP’s own direct emissions, but also to indirect emissions such as business travel, which was 42 percent of SAP’s total footprint in 2007. The company’s reduction plans are based on aggressive abatement targets across direct and indirect emissions (scopes 1, 2 and 3 as defined by the Greenhouse Gas Protocol, the most widely used international carbon accounting tool), allowing offsets to be applied only to major indirect emissions sources that are out of the company’s direct control. SAP will focus on abatement over offsets and will pioneer and use new technologies that accelerate the abatement of carbon. It therefore does not plan to offset direct emissions or emissions related to energy consumption. ” …

Via SAP: Sustainable Business

Strategy ReThink

Posted in benefits, electricity-usage, energy-efficiency, green-it-initiatives, green-it-strategy, it-strategy, management, practices, strategies, strategy, virtual-data-center, virtual-storage, virtualization on January 25th, 2009 by FrankM – Comments Off

Server virtualization delivers green benefits
Sustainable growth and efficiency combine to make virtualization a strategic choice for more enterprises. …

… “virtualization provides a business with an opportunity to do far more than simply cut its electricity bill; it also provides an opportunity to completely rethink the existing IT strategy and reorganize practices and management responsibilities … ” …

Via CIO: Green Benefits

Chicago Green IT Strategy

Posted in actions, cio-perspective, city-chicago, configuration, configuration-management, datacenter, energy-capacity, government, green-it-strategy, it-strategy, power-consumption, savings, strategies, strategy on December 5th, 2008 by FrankM – Comments Off

Chicago IT team uses simple actions in its data center to save energy and increase computing capacity. …

… “Last year, we were in a situation in which our data center was almost out of power. Instead of adding power, we looked at our existing data center configuration. ” …

Via Government Technology: Chicago CIO Hardik Bhatt

Data Center Energy Efficiency Information Access

Posted in analytical-tools, assessments, benefits, collaboration, consolidation, energy-efficiency, government, green-it-strategy, high-availability, information-technology, it-project, it-strategy, pilots, practices, strategies, strategy on November 28th, 2008 by FrankM – Comments Off

Recommendations for collaboration between government and industry include improving information availability for energy efficiency in data centers. …

… “Improve access to information – Develop and consolidate information about technical and organizational best practices for energy efficiency in data centers; information should include analytical tools for technology, as well as financial and risk assessments; information should also include simple checklists, such as basic items to consider for new IT projects; use pilot projects and test centers to develop real data on costs and benefits. ” …

Via U.S. Environmental Protection Agency, National Data Center Energy Efficiency Strategy Workshop: Energy Efficiency in Data Centers: Recommendations (PDF)

Green Technology Takes Alignment

Posted in alignment, cio-perspective, executive-perspectives, green-it-strategy, infrastructure, investment, it-project, it-strategy, mission, payback, roi, strategies, strategy on November 25th, 2008 by FrankM – Comments Off

The payback period for green IT investments can be fairly short, but projects may not be funded unless the CIO creates strong alignment for green strategies with the executive leadership. …

… “But taking advantage of the lush, green hue of new strategies comes down to a company level, and often depends on how well a CIO, CFO, and CEO can align their missions, Sams believes. ” …

Via Baseline: Green IT Infrastructure

Ambient Cooling for the DataCenter

Posted in ambient-air-cooling, cooling-system, data-center, energy-savings, facility-improvement, green-it-strategy, it-strategy, leadership, power-reduction, strategies, strategy, tips, wells-fargo on November 21st, 2008 by FrankM – Comments Off

Wells Fargo IT leaders share insights on their green IT strategy, which includes simple facility modifications, such as using free ambient cooling for its data center. …

… “This system has provided a 15 percent reduction in energy use, since at least four months out of the year, the chilly Minnesota winter air really helps cool things down inside the data center. ” …

Via ZDNet: Wells Fargo green tips