electricity-consumption

Google Power Trading

Posted in data-center-power, electricity-consumption, facility-management, google, power-market, trading on January 8th, 2010 by FrankM – Comments Off

Google applies for ability to trade in the wholesale energy market to more effectively manage its data center power needs. …

… “the extent of its electric generation ownership is to provide power solely to the company’s facilities and for emergency backup power. The company asked FERC to approve its request by February 23. ” …

Via Reuters: Google to trade wholesale power

Intel Scalable Power Efficient Cloud Processor

Posted in electricity-consumption, energy-efficiency, intel, processor on December 3rd, 2009 by FrankM – Comments Off

Intel Research demonstrates massive core processor that scales processing at low power consumption. …

… “Contains the most Intel Architecture (IA) computing engines integrated on a silicon CPU chip – 48 cores — while consuming only as much electricity as two standard household light bulbs. ” …

Via Intel: Future Chip

Intel multi-core chip

Priority Green in the Data Center

Posted in disney, electricity-consumption, energy-efficiency, facility-improvement, goals, green-data-center, green-it-strategy, infrastructure, sustainability on October 8th, 2009 by FrankM – Comments Off

Leading companies are integrating IT efficiency into the overall sustainability objectives of the enterprise. …

… “Disney has a companywide goal to reduce electricity consumption by 10% between 2006 and 2013, and the data center has to play a big role in achieving that objective, says Denis Weber, director of IT critical facilities infrastructure for the Walt Disney Co. ” …

Via Computerworld: Disney Green Data Center

Efficient Server Power Conversion

Posted in electrical-system, electricity-consumption, green-design, modules, power-conversion, server-efficiency, voltage-regulator on July 31st, 2009 by FrankM – Comments Off

Google uses inefficiency data to drive its green initiatives. The company’s servers are powered with minimized losses through better designs. …

… “Similarly, our motherboards use very efficient voltage regulator modules, maximizing the amount of electricity delivered to the components that do work. Our servers only lose a little over 15% of the electricity they pull from the wall during these power conversion steps, less than half of what is lost in a typical server. ” …

Via Google: Green Energy Initiatives

UPS Sustainability Efforts Achieve Data Center Savings

Posted in actions, air-conditioning, air-flow, airflow, cooling-system, corporate-sustainability, data-center, electricity-consumption, power-savings, rack-design, report, savings, server-efficiency, ups, water on July 7th, 2009 by FrankM – Comments Off

UPS takes sustainability personally. The company has published its Corporate Sustainability report and provide transparency to the actions it is taking to transform its carbon footprint. The company has already seen the benefits of data center efficiency through implementation of opportunities, classified as “low-hanging fruit”. Expect UPS to continue to raise the bar and be an industry champion for sustainable development. …

UPS Sustainability Program provide report on performance to date

… “We have managed to reduce annual electricity consumption by nearly three million kilowatt hours at Windward Data Center through innovative use of simple but powerful elements: air and water. In one case we re-engineered airflow to adjust hydrostatic pressure and keep cool air where it belonged: surrounding the server racks. That change alone produced a saving of 1.5 million kilowatt hours of electricity. ” …

Via UPS: Corporate Sustainability Report (PDF)

United Parcel Service (UPS) Insights via New Georgia Encyclopedia: “The UPS Windward data center, located in southern Forsyth County, is the central nervous system of UPS’s global technology infrastructure. “

Hybrid Air Conditioning for Sustainable Building at SAP Campus

Posted in air-conditioning, cooling-system, electricity-consumption, energy-demand, hybrid-cooling-system, ice, leed-certification, leed-platinum, sap, state-pennsylvania, sustainability on May 6th, 2009 by FrankM – Comments Off

SAP and FXFOWLE Architects collaborate to deliver a LEED Platinum office building that was built using sustainable practices and demonstrates numerous green design elements, such as a hybrid cooling system. …

… “A hybrid air conditioning system produces ice during the overnight hours when energy demands and electric rates are lowest, with the chilled water from the melting ice used to cool the building during the heat of the day. ” …

Via SAP: New LEED Platinum Building at Newtown Square PA Campus

Example hybrid air conditioning vendor:

The IceBear: “Using thermally efficient, off-peak power to produce and store energy for use the next day, Ice Energy’s Ice Bear delivers superior cooling using just a fraction of the peak energy of conventional systems. “

Data Center Demonstrates Green PUE Performance

Posted in electricity-consumption, energy-efficiency, enterprise, facility-design, floor-space, fortune-data-centers, metrics, pue, savings, success-story on April 29th, 2009 by FrankM – Comments Off

Fortune Data Centers initiates the operation of its new energy-efficient, green data center in Silicon Valley. This facility supports 7.86 Megawatts of IT critical load across two data rooms with 43,000 square feet of IT floor space. …

… “Fortune’s new facility, located at 2001 Fortune Drive in San Jose, delivers superior energy efficiency as measured by Power Usage Effectiveness (PUE)-a standard developed by The Green Grid consortium. PUE is determined by dividing the total facility power by the IT equipment power-the lower the resulting ratio, the more efficient the data center. During independent testing through a Level 5 Commissioning Process, the data center achieved a PUE of 1.37 at full load, an energy-efficiency level far superior to the industry average data center PUE of 2.0, and better than the EPA’s 2011 target PUE of 1.45 for state-of-the-art enterprise-class data centers. The company estimates that moving IT load from a legacy data center to Fortune’s facility would result in reduced annual electrical consumption of 40 million Kilowatt-hours… ” …

Via Fortune: New Green Data Center

Energy Savings Achievement Recognized with Rebate

Posted in air-economizers, carbon-footprint, chiller, cooling-system, design, economizer, electricity-consumption, energy-efficiency, energy-savings, green-data-center, raging-wire on March 30th, 2009 by FrankM – Comments Off

Efficient data center is recognized with rebate
Sacramento Municipal Utility District recognizes RagingWire’s efficiency efforts with a incentive rebate of $150,000. …

… “Some of the efforts include installing waterside economizers, oversized cooling towers, variable speed pumps, and highly efficient chillers. The result of this past year’s efforts alone have created additional energy savings of over 2,000,000 kWh of electricity per year, which equates to reducing 1.6 million pounds of CO2 emissions, or the equivalent of driving a small family car around the Earth over 100 times. These savings are incremental to RagingWire’s already environmentally friendly design. ” …

Via RagingWire: Energy Efficiency Rebate from SMUD

Beware Zombies

Posted in datacenter, electricity-consumption, energy-efficiency, leed-certification, server-utilization, zombie-servers on March 13th, 2009 by FrankM – Comments Off

Zombie servers are in your datacenter
Beware. There are zombies in your datacenter. No. It’s not the operators. It’s the servers. They’re bleeding you dry. Your electricity bill, that is. …

… “Like zombies, these mindless minions feed greedily on, well, not brains, but electricity, a costly resource for a datacenter operator. ” …

Via InfoWorld: Zombie servers

Data Center Report by Symantec

Posted in cooling-system, cost-drivers, electricity-consumption, green-data-center, reduce-cooling-costs, report, social-responsibility, state-of-data-center, symantec, trends on January 14th, 2009 by FrankM – Comments Off


Symantec compiles report of the state of the data center. Cost reduction will drive energy efficiency gains. …

… “Green Data Center Driven by Cost: Continuing the trend first spotted in 2007, the data center’s focus on being green was driven by cost issues in 2008 with social responsibility on the rise. The study asked companies why creating a Green Data Center was important to their workplace. Reducing electricity consumption was mentioned by 54 percent, followed by reducing cooling costs (51 percent) and a sense of responsibility to the community (42 percent). ” …

Via Symantec: 2008 State of the Data Center Report